Admoda today launched the ability for advertisers to run Rich Media ad campaigns on Smartphones and Tablets. Whilst Admoda believe text and banner ads still play a very important part in mobile advertising, their platform now allows advertisers to deliver experiences that go way beyond what can be achieved using text, static graphics, or GIF animations. Examples of Rich Media ads include: – Banners that float or expand across the page, providing a large area for interaction and display of...

As always we would love to meet our existing clients in Barcelona, and have a chat with anyone new who is considering working with us. Whether you are an advertiser, publisher, or agency please do drop us a line to arrange a meeting. We will be attending the show on the following days: Monday 25th to Thursday 28th Feb 2013.

Retailers to Spend $55bn Annually on Mobile Marketing by 2015, , Juniper Report Finds. As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year… MORE

We have launched a cool new feature: Yesterday’s Clicks. As the name suggests, this tool allows you to see the number of CPC ad clicks (in chunks such as “a few”, “nearly a thousand”, “several thousand”, and so on), and pricing, that occurred yesterday. The aim is to give you a snap shot of what happened yesterday on our network. You can filter by: Country Operator Ad Type Device Class (Featurephone/Smartphone/Tablet) Device Model (iPhone/iPad/Kindle Fire,...

A few interesting predictions for 2013: MEF – Key mobile trends for 2013 WDS – Annual predictions for 2013 Juniper Research – Top 10 predictions for 2013 Tim Green – The World According to Tim Green