Admoda today announced the launch of their new ad unit – Mobile Redirects.

Research shows that as much as 23% of website traffic may be coming from mobile devices such as smartphones. Users visiting a desktop website on a mobile device generally have a poor experience, with tiny unreadable text, sideways scrolling and broken functionality. This inevitably leads to lost revenue for the site owner. Admoda has launched a solution which detects whether the user is on a mobile device and, if so, redirects them to a mobile advertiser’s site.

Admoda’s redirect service is the perfect solution for website owners who do not have a mobile version, enabling them to make money from all their mobile traffic. The site owner is paid for every redirect.

Mobile redirects are seen as slightly controversial to some. They are popular in the adult industry, however, Admoda believe they have huge potential in mainstream too.

Of course mobile redirects are not for everyone. Some companies may not want to send their users directly off to an advertiser’s service, and may feel it will damage their brand, whilst frustrating the user. However, it is important to remember that the users in question, when trying to access the website on a mobile, will have been frustrated to find a huge sideways scrolling broken site anyway. Which is more brand-damaging and user-frustrating is open to debate, however, at least the redirect model offers the user an alternative mobile service that works, and generates the originating website some revenue.

Over the last couple of years there has been huge growth in the amount of people accessing desktop sites on their phones, meaning the earnings potential from mobile redirect traffic is increasing incredibly fast too. If website owners have a mobile version then they are probably already working with Admoda, however, the Mobile Redirect solution now opens up Admoda’s mobile monetising expertise to all.

Launched in 2006, Admoda is a leading mobile ad network, and serves billions of mobile ads every month. For more information contact Admoda on info@admoda.com

http://www.admoda.com