The mobile ad networks Admoda and Adultmoda today revealed that they have more than doubled in size during the last twelve months, now seeing combined traffic levels of over 7.5 Billion ads per month.
CEO Terry Jackson attributes this growth to a number of factors, including the company’s agile development methodology, “We only develop features and tools that the majority of our clients need, to maximise current and upcoming market opportunities in mobile traffic”.
Jackson continued, “Being funded by profit means we have to carefully decide where to channel our available resources. It also means we focus on making money rather than spending it, which requires a very different approach to business compared to many of our competitors. I believe the growth we have seen since our launch 4 years ago is testament to the success of this strategy.”
This growth rate is all the more impressive when you consider that Admoda and Adultmoda actually reject around 70% of all Publisher registrations, meaning ads are only served on quality sites and in quality apps. The net result being higher returns for Advertisers and more money for Publishers.
Recent additions to the customer interface include an overhaul of country and handset data presentation, a new Campaign Planner for Advertisers and a comprehensive revenue breakdown per country for Publishers. Customers have been extremely positive about these new features, “The new Campaign Planner gives us a great overview of the global market, and makes it really easy to target our campaigns for maximum return”, commented one advertiser.
All this, combined with high Publisher eCPMs, industry leading targeting options for Advertisers, and fast, helpful client support, suggests Admoda and Adultmoda are positioned to continue their impressive growth.