Whilst Admoda believe text and banner ads still play a very important part in mobile advertising, their platform now allows advertisers to deliver experiences that go way beyond what can be achieved using text, static graphics, or GIF animations.

Examples of Rich Media ads include:

– Banners that float or expand across the page, providing a large area for interaction and display of changing content/information to the user;
– Video players launched within an ad: A video player application can now be launched on a mobile website or app without the user having to leave the site they are browsing;
– Live content changes such as galleries, video feeds and live chat can be displayed without having to reload the mobile web page;
– Interactive ads that allow sites to communicate with users through features such as sign-up forms, location on a map, tweeting and social media interactions.

Benefits include:

For Advertisers/Agencies:
– More compelling ads which provide a far more exciting, fun and engaging user experience.
– Users can interact within the ad itself – no landing page required, and this user interaction will greatly increase the take up of services/products being promoted.
– More space available to get the message across, to offer services in an attractive way, and to really catch the user’s attention.

For Publishers – mobile website owners:
– Users can interact with a Rich Media ad without having to leave the Publisher’s site.
– High CPM earnings possibilities.
– Rich Media ads can liven up a site, acting as exciting content for visitors.

“We are very much looking forward to welcoming a wide range of Rich Media brand campaigns onto our network” Terry Jackson, Admoda CEO, commented. “The continued growth of smartphone and tablet inventory on a global basis means that running Rich Media is now a viable model.”

Over the last year Admoda has continued to experience phenomenal growth. The company is proud of the fact that they are still out-competing their competitors on all levels – they have a fraction of the people, less offices and are funded by profit – yet are still delivering tens of billions of ads each month for a wide range of high profile clients. Jackson continued: “We far outstrip the productivity of any of our competitors when you compare the volume of business, and quality of service, our efficient team delivers.”

www.Admoda.com

As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year… MORE

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Note that if you add your targeting filters, and the system comes back saying there were no clicks yesterday, it doesn’t necessarily mean we have no traffic for the filters you chose, it simply means there were no clicks yesterday. Remember, this tool is showing what actually happened yesterday – it is not showing availability of traffic on our network. If you want to get a broader view of the overall availability of traffic you should use the ‘Country Overview’ within the Campaign Planner.

Also, when you use this tool, please ensure that you don’t select incompatible filters (e.g. ‘iPad’ plus ‘Featurephone’).

Go on… have a play, and give us your feedback!

Admoda Team

MEF – Key mobile trends for 2013

WDS – Annual predictions for 2013

Juniper Research – Top 10 predictions for 2013

Tim Green – The World According to Tim Green

After a user has watched a video clip to the end a post-roll banner ad and text ad are displayed. This is already common practice on video sites as a way of monetising desktop web browser traffic. Using Admoda’s patent pending technology, video sites can now monetise their mobile traffic in the same way.

As well as being ideal for the iPad, where flash video players are not an option, this method is also effective for iPhones, Android devices and other smartphones. Importantly, there is no impact on site performance or page load times by adding this new revenue stream. Another key benefit is the ability to generate more revenue from site traffic without having to remove any existing ads that may already be in place.

Terry Jackson, CEO of Admoda said: “Post-roll ads are just one of a number of really exciting new launches this year which demonstrate our commitment to generating maximum ad revenue for our Publishers.”

In Admoda’s initial tests, 45% of iPad users who viewed a two-minute video allowed the clip to run to the end, resulting in an ad impression. For smartphone users, the figure was 27%, so the revenue opportunity is considerable. Banner ads delivered in this way also had an extremely high CTR of around 10%, many times the average CTR of a mobile banner ad.

For more information contact Admoda by emailing: info@admoda.com .

Using AD-X, Admoda agencies will be able to monitor their clients’ campaigns to see which traffic sources generate the most downloads. Beyond that, by monitoring the in-app actions of the users, advertisers will also be able to discover which traffic sources deliver users who go on to engage fully with the app.

Admoda specialises in delivering targeted eyeballs to mobile campaigns. Recently, Admoda has delivered billions of ads for numerous brands including Hotels.com, Philips, Honda, Toyota, GE, VW, Volvo, Pepsi, M&S, and Carlsberg. By offering AD-X, Admoda’s agency and brand clients will be able to optimise their mobile spend to obtain the best ROI.

For more information visit http://www.admoda.com

The list of Mobile Innovators was assembled by the Mobile Entertainment team with the help of a panel of judges comprising VCs, analysts and entrepreneurs.

Thanks to all who voted for us. Since launching in 2006 we have worked really hard to build a highly productive business, funded by profit. We’ve bootstrapped all the way, and are enormously proud of our achievements.